Created from a mixture of voluptuous materials and pure femininity, JEÏTO, founded in 2008 in Lyon, by Sonia Philippot Directrice Artistique, is the first brand to introduce the concept of textile jewelry.
Even if JEÏTO resonates the Brazilian vibration, the brand is rooted in the tradition of the LYON silk.
The silk in severals languages:
It was purple wealth and pomp like in Byzance,
It was transparence, breath, femininity like in Botticelli’s masterpieces.
We invented roads that still celebrates it today, along with its magical powers.
If in 1540 King François 1st established the foundation of silk Lyonnaise manufacture, it is King Henri the fourth who started systematically the growth of silkworm breeding ; in 1750 the city of Lyon reached world fame amplified in 1804 by the invention of Jacquard and in 1920 by the introduction of electricity in the weaving looms.
Textiles made allowed still today JEÏTO to manufacture these bold ornaments.
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